Metaphoric Visual Hooks for Strategic Brand packing Design explained by Dharam Mentor
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YouTubeDharam Mentor Branding Lab
Metaphoric Visual Hooks for Strategic Brand packing Design explained by Dharam Mentor
A strong metaphor in brand packaging design is incredibly important. In fact, any form of visual communication that uses a powerful metaphor works like a hook. And a hook is one of the most essential elements of effective communication. If you are in a consumer product category and selling to a mass audience, you need strong visual hooks that ...
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