How do you make a customer feel like a guest? For Lexus dealers, it’s about making them feel welcome and safe. And it’s been that way from the very beginning. Twenty years ago, Lexus customer Lisa Macri McDevitt was nine months pregnant and realized she wasn’t going to make it to the hospital in time for her daughter’s birth. See the incredible story of where she brought her daughter into the world, the help she received, and the resulting relationships that were formed and continue to this day.
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