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The Honda “Hands” advertisement, created by Wieden Kennedy London in 2013, cleverly celebrated Honda’s 65-year legacy of innovation. Using a seamless blend of live-action and CGI, the ad featured an engineer’s hands transforming iconic Honda products—ranging from scooters and cars to the HondaJet. The visually captivating execution was brought to life by Nexus Productions and Analog Studios! Designed to highlight Honda’s spirit of curiosity and invention, the campaign was aimed at a global audie
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Founders Hub on Instagram: "In 2003, Honda rewrote the rules of automotive advertising with a single idea: let engineering speak for itself. The “Cog” commercial featured a two-minute Rube Goldberg-style chain reaction built entirely from real parts of a Honda Accord. No CGI. No tricks. Just gears, tires, pistons, and panels triggering a perfectly balanced sequence of motion — ending with the car rolling forward on its own. The ad took months of planning, extreme precision, and dozens of failed
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