 Learn how Fullpath's VP of Marketing went from a lead generation-focused strategy to a demand generation approach, focusing on creating more educated and sales-ready leads. Discover her strategies for setting expectations and benchmarks to measure success during the entire transition.  If you're looking to make the transition, you're going to want to save this episode: https://okt.to/Vp4ZL3 #MarketingStrategy #DemandGen #FullPath #Podcast | Oktopost | Facebook