Japan liquor firms go alcohol-free to woo Gen Z
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Japan liquor firms go alcohol-free to woo Gen Z
STORY: Japanese alcohol companies are embracing a new trend to attract Gen Z customers…non-alcoholic drinks. \nIn Tokyo, the newly-opened Sumadori Bar offers mocktails, or cocktails with alcohol levels of up to 3%. \nIt’s managed by Japanese giant Asahi Group, and aims to provide an environment where both drinkers and teetotallers can enjoy ...
56K viewsSep 12, 2022
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