The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
The Ad Council and COVID Collaborative Reveal ‘It’s Up To Y…
Feb 25, 2021
adcouncil.org
In partnership with the COVID Collaborative, today we are proud to announce the creative platform for our COVID-19 vaccine education initiative, “It’s Up To You,” the largest and most critical communications effort in our nation’s history. Black and Hispanic communities have been hit especially hard by the pandemic, and due to systemic inequities, there is greater hesitancy—our research indicates that only 40% of Black and Hispanic individuals say they feel confident enough to make a decision ab
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