The most intense shoe salesman you’ll ever meet (1983) | Nick Dinsmoor
The most intense shoe salesman you’ll ever meet (1983) | Nick Dins…
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In the 1950s, a shoe salesman made a simple discovery that would forever change how people understand sales and marketing. When he showed customers three pairs of shoes, they hesitated. They compared each option, overthought their decision, and often walked away without buying anything. However, when he offered just two choices, sales increased almost immediately. That moment revealed one of the most powerful truths in business psychology: too much choice destroys decision-making. People believe
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In the 1950s, a shoe salesman made a simple discovery that would fore…
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Ankur Warikoo on Instagram: "There was a small shoe shop in the 1950s but their sales were insane. Everyone was shocked. How is this possible? The salesman’s rule was very simple: Two, not three. He used to show every customer two pairs of shoes. If the customer asked for another pair of shoes, he would say, “I will show you. But first, which one of these two should I remove?” He realized that more choices do not help in decision making. They paralyse you. And that’s true for all of our lives to
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