In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
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FacebookVintage & Iconic African American Everything
In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us,
Vintage & Iconic African American Everything. . In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the ...
7.3K viewsOct 2, 2024
LL Cool J Songs
LL COOL J - Mama Said Knock You Out (Official Music Video)
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LL COOL J - Mama Said Knock You Out (Official Music Video)
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LL COOL J Performs Mama Said Knock You Out at iHeartRadio Music Festival 2022
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L.L. Cool J - The Power Of God ~ Mama Said Knock You Out
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Top videos
#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
0:29
#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
Instagrammusicsermon
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LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
FacebookNowThis Money
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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
FacebookRon Lawrence
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LL Cool J Movies
LL Cool J I'm Bad Award Show Performance 1988
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LL Cool J and Jamie Foxx's fight during 'Any Given Sunday'
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#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
0:29
#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL …
42.7K viewsSep 13, 2023
Instagrammusicsermon
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU …
3M viewsOct 3, 2018
FacebookNowThis Money
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
1:00
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement st…
44.3K views8 months ago
FacebookRon Lawrence
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
LL COOL J's Famous 1997 GAP Commercial Increased Company'…
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