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Savlon didn’t burn. Dettol did. Still, Dettol won the market. Why? Because it didn’t change the product — it changed the story. “Jalega toh chalega” was more than a tagline. It tapped into a deeper belief: healing comes with pain. Savlon tried to be soft. Dettol chose to be real. And in branding, that honesty made all the difference. Lesson? Sometimes, smart storytelling beats smart features. Perception > Product. #Branding #MarketingStrategy | CA Bhagyashree Thakkar
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