People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · People’s Postcode Lottery changes tack with Ellie Goulding. Stephen Foster October 11, 2024. 0 2,197 1 minute read. New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece.
All-conquering Publicis snaffles Pfizer creative from IPG
Mar 28, 2024 · By contrast Publicis is storming ahead, now valued at $27.5bn, ahead of Omnicom at $19bn, Interpublic at $12.5bn and WPP, still the biggest by revenue, at $10bn. Ad holding companies seem to be running two different races this year: Publicis Groupe, which has just snaffled most of Pfizer's creative from Interpu.
Ogilvy wins Kettle Chips owner Valeo - More About Advertising
Staff August 27, 2024. 1,866 1 minute read. Ogilvy in the UK seems to be picking up after owner WPP stopped trying to reinvent the wheel with it (in the US and globally it’s WPP creative’s top performer) and now it’s won Valeo Foods, which owns the Kettle Chips, Rowse Honey, Jacob’s, Batchelor’s and Fox’s brands. Valeo’s last ...
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Oct 10, 2024 · Currys and AMV BBDO go up a notch with new ‘IRL’ campaign. Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond techspectations” work for Currys has always had a whiff of effective over creative, but finally the two have come together to create a strong piece of ...
BBH enters the maternity wing for Burger King social
Sep 26, 2024 · BBH enters the maternity wing for Burger King social. BBH is hitting a rich vein of form this year and this new effort for Burger King – part of its ‘Foodfillment’ campaign – incorporates the best of social with a nice feel-good trad ad story. Did you know that a third of new mums are desperate for a burger?
New study shows black people better represented in ads
Sep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of Cambridge, The ...
IPA Effectiveness Awards gives top prize to adam&eveDDB and …
Oct 8, 2024 · adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards. Chair of judges, Nationwide’s Catherine Kehoe, gave it perhaps the ultimate accolade of our times: “If ever there was a paper to take to ...
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Frank de Wit: why are social agencies now making commercials?
Social agencies are thriving because they understand these nuances. They create content that isn’t just seen but engages and converts. They’re not just repurposing TV commercials for social media, but creating online-first commercials that are designed specifically for digital platforms. Traditional agencies, with their heavy focus on TV ...
Uncommon walks on water in new ‘Everyday’ film for Avios
Mar 25, 2024 · After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack up Avios points.