Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help you …

Under Attribution, click Attribution models or Attribution paths. Data-driven attribution Data-driven: Data-driven attribution distributes credit for the key event based on data for each key event. It's different …

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the reporting …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics …

This article explains data-driven attribution. To learn more about attribution models in general, or to learn how to select an attribution model for your conversion actions, read About attribution models.

Click Done. Change primary attribution models The primary attribution model will be the default for all line items associated with the Floodlight. This means that those line items will use the primary …

The key event attribution models report lets you compare key event metrics for different attribution models side-by-side and compare how different attribution models impact the valuation of your …

The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and lookback …

If you’re new to attribution, we recommend using data-driven models. Since they're based on consumer behavior, you'll benefit from attribution reporting without studying the default algorithms or investing …

Analytics provides the following default attribution models in the Multi-Channel Funnels Model Comparison Tool. You can also create your own custom models in the tool. Default attribution …