Lululemon’s stock is on pace for one of its biggest routs in history after the athleisure maker warned that tariffs will dent its profit.

Fans and critics alike were clucking their tongues Friday after the athleisure giant warned customers they’d soon be paying even more for already-pricey workout gear — following a whopping stock nosedive. The culprit? President Donald Trump’s tariffs — and, apparently, broke Americans tightening their purse strings.

Lululemon’s stock were set to tumble Friday, after the athleisure-wear maker cut its full-year profit outlook and offered a second-quarter forecast that came up short of Wall Street’s expectations.