Sydney Sweeney’s newest film Americana was met with disappointing numbers its first weekend in the box office following her ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her ...

Sydney Sweeney still loves a pair of blue jeans. The actress, 27, took to Instagram on Friday, August 15, to share photos of ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney's latest project, "Americana," opened in theaters this weekend, but early numbers suggest the film is flopping ...

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.