BAT's journey to build A Better Tomorrow™ involves switching smokers to reduced-risk alternatives* like Vapour, Modern Oral, and Heated Products. To stay ahead, BAT partnered with Curve Analytics to ...

Is the glass half empty? Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to ...

Vinted, an online and app-based second-hand marketplace, created an optimised TV advertisement and capitalised on TV sponsorships to increase app downloads and users in a time of increased demand ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

Key trends of the total European digital ad market in 2024. The European ad market saw the strongest digital ad spend growth in 2024 since 2011 (excluding the pandemic spike in 2021), with total ...

Isotonic sports drink brand Revive increased brand preference, top-of-mind awareness and volume sales in Vietnam through a partnership with Samsung promoted via a digital-led strategy. In today’s ...