New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...
NEW YORK, NY and Atlanta, GA – January 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year renewal agreement for ...
媒体越来越模糊。您的营销组合优化了吗? 2025 年,随着观众在数字设备上使用时间的增长,数字渠道正在占据中心位置。然而,这种增长并非以电视为代价。电视仍然是一股强大的力量,尤其 ...
미디어의 경계가 모호해지고 있습니다. 마케팅 믹스가 최적화되어 있나요? 2025년에는 시청자의 디지털 기기 사용 시간이 증가함에 따라 디지털 채널이 중심이 되고 있습니다. 하지만 이러한 ...