One of the best known communications executives in corporate America, Susman worked at Pfizer for nearly two decades after ...

Marcus Krzastek, president, international, at VaynerMedia, has said that the agency is pushing clients to put 20% of their ...

Inspired by Hollywood’s narrative structure, character development and cinematic artistry, pharma brands can reframe their creative potential through a lens of human experience. Wonder More, GSW’s ...

The workplace is the new ground zero for addressing mental health. That means companies — employees and supervisors alike — must confront crises, from addiction to suicide.

The Healthy.io, Geisinger and Boehringer Ingelheim partnership showed a 2.5x increase in test completion rates than standard clinical care.

The sweeping tax and spending bill pushed by President Donald Trump includes provisions that would not only reshape people’s experience with the Affordable Care Act but, according to some policy ...

In the world of healthcare, “fax” is often considered a taboo word. Most doctors and healthcare professionals don’t want to ...

The House passed the “One Big Beautiful Bill Act” on July 3, which includes sweeping changes to healthcare and some pharma-related provisions.

Achieve Life Sciences wants to leverage AI to change the pharma launch playbook as it prepares for the potential approval and launch for its smoking cessation treatment, cytisinicline. The late-stage ...

The Cannes Lions judges roared with praise for Opella’s Allegra and Unisom campaigns, and the brand walked away with four awards, thanks to its out-of-the-box initiative that changed its approach to ...

This year’s Cannes Lions has been marred by controversy, with several campaigns withdrawn over manipulated content and questionable claims, raising serious concerns about the role of AI and ...