“When a celebrity is hired, in most cases, it leads to people remembering the celebrity and not the brand itself,” said Erich ...

As the line between clever provocation and brand damage gets thinner, more marketers are choosing to walk that line.

AI that summarizes past performance is table stakes. Here is how marketers can build autonomous agents that act on data as campaigns deliver.

The delivery platform enters the microdrama space with a creator-led campaign aimed at reforming bad grocery shoppers.

FTC vs. Hims & Hers. DTC prescription platform Hims & Hers has allegedly been sharing patient data with Meta, Snap and advertisers and violating its own privacy pol ...

For years, Insurance’s Dr. Rick has waged a losing battle against “Parentamorphosis,” the brand-coined condition that ...

Armed with global consumer research, athlete endorsements and rapid product drops, the 113-year-old brand is betting on ...

X Corp and the World Federation of Advertisers (WFA) have released a joint statement saying that the companies have put the “litigation” involving the Global Alliance for Responsible Media (GARM) ...

EXCLUSIVE: The agency’s new head of production and global CCOs have been with the global creative network since 2019.

Billion Dollar Boy tackled this issue on the creator side earlier this year by launching a tool that helps creators get paid ...