User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app ...

Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they ...

When it comes to token presales, they can either be a great success or a flop, and surprisingly, the token itself often isn’t ...

The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He now helps ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

The mobile app space in the US just fundamentally changed. On April 30, 2025, US District Judge Yvonne Gonzalez Rogers ruled that Apple violated her 2021 injunction by continuing to restrict how ...