A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

If journalists don’t decide the best use of AI in journalism, then AI firms will for them, says Christian Broughton, CEO of The Independent.

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a ...