DMCC's Constantina Lappa on why hotels and cities must co-create, cultivate relationships and create places that people want ...

At the Esports World Cup, Apex Legends is combining its live presence in Riyadh with digital engagement opportunities to keep ...

The hero video of the Visa campaign was brought to life by director Sherif Mounir, with Everyone Films as the production house.

Rain Creative's Vinay Mahadevan leans into Game Theory, and calls on industry leaders to be courageous enough to address ...

The campaign was executed by We Are Social across Instagram, TikTok, YouTube, programmatic ads, contextual placements and in-store POS.

Oakley's Collin Allin shares the regional brand strategy behind the Oakley Ellipse 50th Anniversary campaign, diving into ...

As the strategic creative partner, AKQA will lead content strategy, real-time digital storytelling, and social and creative ...

NAAS Digital's Saad Muhammed Bhatti explains how marketing in the Middle East is being reshaped by AI, by integration and by ...

Join us on 12 September at the Metropolitan Hotel Dubai to deep dive into the future of marketing in the Middle East.

Snap Inc.'s Lara Traboulsi on how brands can understand, connect and engage with consumers in Saudi Arabia better during ...

Leo Burnett Beirut's Nada Abisaleh shares how DEI took centre stage at Cannes Lions 2025, and was approached as a creative ...

By combining the language of finance with a familiar menu item, McDonald’s Bahrain sought to drive awareness and engagement.