Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...

Kent joined the insurance brand in 2021 after working at 3M.

The campaign tracked users across social media, raising potential privacy concerns.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Duolingo scrubbed all of the posts from its TikTok and Instagram channels as the brand continues to face backlash for its CEO ...

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Influencer marketers are examining campaign performance more closely as the industry matures—and as influencer marketing ...

Uncommon’s Brooklyn Bridge Park installation and campaign film spotlight the chronic illness crisis.

Rukmini Iyer leads a team of more than 2,000 people developing AI in Microsoft Advertising. (Rukmini Iyer) By: Jack Neff ...

Don’t miss the Data-Driven Marketing Playbook this week. The intimate, high-impact forum on Thursday, May 22, is dedicated to exploring how data is powering smarter campaigns, stronger insights and ...