The Seattle Sounders and Paris Saint-Germain showed how host cities can score points with brands and fans through resilient planning.

The great news for footy fans is that sports streaming platform DAZN is set to broadcast all 63 matches of the FIFA Club World Cup free in almost every country, with coverage available in multiple languages. Existing DAZN subscribers or Freemium members can watch every game of the tournament as part of their current membership.

The Seattle Sounders were eliminated from the FIFA Club World Cup yesterday following a 2-0 defeat by reigning European champions Paris Saint-Germain. The big picture: In making it to the tournament, the Sounders earned a place on international soccer's biggest club stage, facing off against the champions of Europe and South America.