Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

All NIL deals must now pass through a process run by Deloitte. It threatens to significantly scale back the millions of ...

Brian Kelly and Co. hold a pledge from America's top wideout, could command significant payday down the stretch.

Ohio State athletic director Ross Bjork discusses changes to the collegiate sports landscape in this June 12, 2025 press ...

A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals ...

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...