MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The 2001 merger of Time Warner and AOL is up there in most analysts top 10 of worst, and most value destroying, deals ever. But those troubles were meant to hav ...

A Minecraft Movie makes its streaming debut on Max in June 2025 along with The Gilded Age season 3 and A24's Parthenope.

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is set to return to the ...

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

NEW YORK (AP) — Netflix has thrown “Sesame Street” a safety net with a new streaming deal that offers the popular children’s ...

Sesame Workshop and Netflix have signed a multi-year contract for the worldwide streaming of Sesame Street, beginning with Season 56.