ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and ...

ABBA’s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop ...

Indeed, the new, as yet unnamed and unannounced musical project is being produced by Pophouse Entertainment, the same company ...

ABBA‘s Björn Ulvaeus is working on a new musical using artificial intelligence. According to Variety, during a talk at SXSW ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ...

ABBA legend Björn Ulvaeus has shared how emotional he finds the experience of watching the ABBA Voyage live show he helped ...

Björn Ulvaeus onstage during "The Future of Entertainment" panel discussion on day three of SXSW London 2025 on June 04, 2025 in London, England. - Credit: Jeff Spicer/Getty Images for SXSW ...

Björn Ulvaeus, co-founder of the legendary Swedish pop group ABBA, has announced his latest endeavor: co-writing a musical with the assistance of artificial intelligence (AI).

Björn Ulvaeus of ABBA revealed at SXSW London that he is writing a new musical with the help of AI, calling the technology a ...