A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

Coldplay and lead singer Chris Martin were in for a shock during a recent concert at Gillette Stadium when they accidentally started a firestorm by showing a man allegedly cheating on his wife. During the concert cameras pointed to a man with gray hair later identified as Astronomer CEO Andy Byron

A Coldplay concert at Gillette Stadium - home of the New England Patriots - went on without a hitch until lead singer Chris Martin opened a new segment where he planned to sing to specific members of the audience.