Amazon has officially announced the Prime Day dates for 2025, with the tentpole event taking place from July 8 to 11. For the first time ever, the savings event will be four days

Prime Day will take place from Tuesday, July 8 at 3 a.m. ET to Saturday, July 12 at 2:59 a.m. ET. (You can read my explainer on the sale here .) That’s double the length of last year’s sale. And in keeping with the “more the merrier” theme, Amazon started dropping early deals last week.

Amazon Prime Day is one of the biggest sales of the year, second to only Black Friday. Although this shopping holiday was created by Amazon, it has ballooned into a much wider event. Most major retailers have already announced some sort of rival sale in 2025, and July is shaping up to be a great time to find savings this year.