Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and controversial) technology, AI.

ABBA member and Pophouse Entertainment founder Björn Ulvaeus took to the stage at the first SXSW London yesterday, 5 June, to discuss topics ranging from creating ABBA Voyage to his co-writing a new ...

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

One of the members of ABBA, Björn Ulvaeus, is undertaking a new project: creating a musical with the assistance of artificial intelligence. At the age of 80, the artist says that AI isn’t ...

ABBA's Björn Ulvaeus has said at SXSW that he believes AI is "such a great tool" and is writing a musical with it.

L ondon’s Royal Docks once hummed with the commerce of empire. Today they have a new buzz and a new name: “Immerse LDN ”, a ...

London, Culture, Media and Sport Committee chair Caroline Dinenage unveiled that the death of “grassroots” live and ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

ABBA legend Björn Ulvaeus has shared how he finds the experience of watching the ABBA Voyage live show he helped create.

ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his ...