This method involves abstaining from all skincare products: no cleanser, no moisturiser, no water to let the skin’s barrier ...

Sydney Sweeney’s new Dr. Squatch partnership caused quite the buzz online, and in an exclusive interview with E! News, the Euphoria star reacted to her viral moment.

TikTok has announced that it has blocked search results for the hashtag "SkinnyTok". The video-shaping app says the decision ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

TikTok recently banned search results for the popular weight-loss hashtag, citing a growing number of posts that violated ...

Like the name suggests, this summer hair trend mimics the coloring of a fox’s tail, creating a gradient that shifts from red to black at the tips. "Foxtail hair is different from anything you've ever ...

SubSummit 2025 speakers shared so many on-point insights that Retail TouchPoints felt compelled to reshare some of these ...

Looking to shop the buzziest beauty , home and fashion products on the market? PureWow’s new live shopping series on TikTok ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech can safely lighten your brows while helping you land on the right tone and ...

Ariana Grande, Meghan Trainor and more celebrities have been open and honest about beauty treatments and cosmetic procedures ...

Seventeen global e-commerce giants—including Amazon, TikTok, SHEIN, TEMU, RedNote, and Alibaba—gathered in Yiwu, the renowned ...