According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

A travel writer discovered the best sandals in a comment section from a viral TikTok video. From Birkenstock to Reef, these ...

From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

TikTok has long been a breeding ground for viral trends, but its latest subculture, “SkinnyTok”, is reigniting old diet culture in a digital age.

Here are some of our favourite winter beauty trends for 2025. They're the beauty looks we've been seeing again and again.

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

In a world overflowing with products, it’s easy to see the appeal. But is the caveman skin approach actually effective?

Use your “not interested” button whenever you come across content that triggers negative thoughts about your body, comparison ...

As a result of the hashtag ban, if you search for 'SkinnyTok', the only outcome will be a notification encouraging users to ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

This baby boomer beauty article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from ...