The world of fashion advertising is often a high-stakes game of wit, style, and savvy marketing. So, when American Eagle launched its campaign featuring actress Sydney Sweeney, it seemed like a surefire hit.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney

Sydney Sweeney's latest campaign with American Eagle took an unexpected turn this week when what was meant to be a feel-good denim commercial instead became a viral punchline. The ad, featuring the Euphoria actress promoting the brand's jeans,