As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

Kid Cudi took the stage at Snapchat’s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users ...

Snapchat may be used by 8 million Australians ... according to the balance sheet. Sales and marketing cost a further $55.8 million. Snap Australia bought $43.6 million worth of undisclosed ...

Tinder’s campaign allowed users to create personalized images with ... ad model could become a powerful tool for future marketing efforts. Snapchat’s introduction of Sponsored AI Lenses ...