Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Abstract: Although questionnaire-based quantitative surveys can be implemented quickly and efficiently for groups, they are also known to have challenges, such as limited contents and skewed results ...

Objective: To examine the validity of the Tree Drawing Test Suicide Ideation Assessment Scale (TDT-SIAS) for screening suicidal ideation in adolescents. Methods: A case–control design was employed, ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend economists say could be pushing up some prices. By Ben Casselman On a Thursday in ...

There are three main types of mechanical switches: clicky, linear, and tactile. Here are examples and sound tests of a variety of each kind. Clicky Vs Tactile Vs Linear Mechanical Keyboard Switches ...

“The only countries that will really learn more if [U.S. nuclear] testing resumes are Russia and, to a much greater extent, China,” says Jeffrey Lewis, an expert on the geopolitics of nuclear weaponry ...

Todd Thompson was selling cannabis out of his head shop the day after marijuana became legal in Minnesota. He says he had every right to. As a young man, Todd Thompson was arrested during the heyday ...

The truest test of personality isn’t in a quiz, but in the limitless capacity for growth that a single label can't define. Personality tests have become increasingly popular in daily life. From hiring ...

A personality test is an instrument designed to elicit a response that may reveal someone’s “personality” – that is, their patterns of behaving and thinking across different situations. These tests ...