Today I'd like to show you a perfect and easy way to rig up a plastic shad. A properly rigged shad will provide you with better lure action, and more hits as a result. ▶ Click here to subscribe for ...

A pair of longtime friends and fishing buddies from Shady Grove have been reeling in customers since 2017 with made-from-scratch lures, including the fan-favorite, “Punisher.” ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

As the sun fades, the ocean lights up—literally. Watch as glowing soft plastic lures trigger massive snapper strikes during ...