Watch how operant conditioning turns one curious cat into a musical prodigy. Science meets silliness. Donald Trump's approval rating hits rock bottom Why Elon Musk says saving for retirement will be ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Abstract: Most operant conditioning circuits predominantly focus on simple feedback process, few studies consider the intricacies of feedback outcomes and the uncertainty of feedback time. This paper ...

ABSTRACT: Motivation is formed by a breadth of elements, including biological, psychological, social, cultural, and environmental influences, and is characterised as a key component of students’ ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Watch how operant conditioning turns one curious cat into a musical prodigy. Science meets silliness. A Strange Gas-Pumping Defect Is Making $100,000 Corvettes Go Up in Flames Charlie Sheen was once a ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Omnicom and Interpublic said they would not direct their clients’ advertising away from media platforms because of the platforms’ political content. By Lauren Hirsch and Tiffany Hsu The Federal Trade ...