After years of loyalty to the same trusted brands, many women over 60 are discovering that lesser-known drugstore treasures—from a $6 setting powder to a game-changing brow pen—are secretly ...

In the world of beauty, the final days of 2025 did not disappoint. Just before the new year, “sad blush” spread across social media like wild fire—and you’ll probably be seeing the makeup trend ...

Application is just as important as the product itself, though. “For women over 50, less is more,” says Geller. The placement of shimmer has to be intentional and strategic: “Instead of putting ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

What worked perfectly under studio lights in 1989 is doing the exact opposite on your face today. I was digging through an old box in my closet last week when I found a photograph from 1989. There I ...

Add Yahoo as a preferred source to see more of our stories on Google. Aditya Madiraju's appreciation for makeup began when he was a little boy, watching his mom put on her favorite red lipstick every ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...

Aditya Madiraju started posting beauty content after his wedding went viral in 2019 After leaving a high-paying finance job to follow his passion, he now shares makeup tutorials to over 5 million ...

Photographed by Julien Martinez Leclerc, styled by Rae Boxer. Hair by Olivier Schawalder, makeup by Peter Philips We may receive a portion of sales if you purchase a product through a link in this ...

Laura Geller has a unique talent for helping women look their best at every age. The celebrity makeup artist has spent decades carefully crafting products for mature skin (at her eponymous beauty ...