"Labubu's image aligns closely with the way today's consumers express themselves," said Yu Yiqi, an associate researcher at Fudan University, adding that its blend of mild rebellion -- defiant yet ...

Right now, Labubu isn’t just a cute plush—it’s the must-have accessory. But how did this weird little monster go from art toy collectible to status symbol? Like many viral crazes, it’s a perfect storm ...

Have you heard of Labubu dolls? And no that isn’t some new Gen Z slang. It’s a new toy that people are obsessed with.