If your face has been looking dull due to dark circles lately, this one's for you! Try Yeji's Korean beauty hack to get rid ...

When a leading cosmetics company earns top honors for sustainability, it’s a strong signal—not just for business watchers, ...

Actor and entrepreneur Shay Mitchell has shared her first response to the backlash over her new skin care line for kids, ...

Confused about K-beauty vs J-beauty? This article breaks down the major differences in routines, ingredients and skin goals ...

If you prefer a gel cleanser, Sobelman says Luzern’s cleansing gel uses coconut-derived surfactants instead of sodium lauryl ...

From sports to screen, singer and actress So-Yeon Kang opens up about embracing both athleticism and self-care, and how ...

In addition to broad-spectrum protection from the sun’s rays, this sheer sunscreen from Japanese brand Shiseido also delivers ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

South Korea has become a worldwide leader in cosmetic procedures, a trend that continues to grow. It's not just a local ...

I used to think sheet masks were a luxury. Now they’re as regular as brushing my teeth—and my skin’s better for it.