“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

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Korean K-beauty products have caught the imagination of skincare buyers around the world Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit ...

I've said it once, and I'll say it again: Korean beauty products are a game-changer. Over the last year or so, I've incorporated more K-beauty brands into my skincare routine, and my skin has ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

The K-beauty craze has been going strong for years, after first taking off in the Western world in 2011 with the introduction of BB creams—blemish balm creams—which had been popular in South Korea ...

The Korean beauty market is among the top 10 global beauty markets. Korea is one of the few countries with "functional cosmetics." There’s face powder in panda palettes, hand gel in gummy bears and ...