When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

My best friend and I talk about how there are things that we enjoy in theory more than actuality. Her example: Riding boats. For me, it’s wearing sheet masks. I love the idea of them, but I rarely ...

SEOUL: Karoline Leavitt, the 28-year-old White House press secretary travelling with US President Donald Trump on his state visit to South Korea, caught social media’s attention after posting her ...

At the forefront of beauty—be it skin care or makeup—Korean beauty products reign supreme. Let your social feeds tell you—Korean sheet masks are a part of everyone’s weekly self-care routines, as are ...

NEW YORK — When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...