NEW YORK—Home décor is in JCPenney’s sights as the mid-market department store tries to reposition itself, expand its design aesthetic and better serve its customers, who remain loyal to the brand and ...

Are you on the hunt for a deal? We've got you covered. JCPenney extended its President's Day sale with massive deals on home decor items. Select home essentials are on sale for an additional 30% off ...

One week after JCPenney kicked off its first “Penney Days” sale as part of a new marketing campaign, the department store chain started a new one. This week, shoppers can get any bath towel, bath rug, ...

The singer is saying "Hello" to home decor with a new range of home products Lionel Richie is saying “Hello” to home decor. The singer just launched his home collection with JCPenney. Featuring ...

The Back to Everything collection features a curated selection of furniture, decor, and exclusive bedding and rugs with a contemporary twist LEWISVILLE, Texas--(BUSINESS WIRE)--Design superstars The ...

You don't have to live inside a Hallmark movie to consider decorating your front door for the holidays an Olympic sport. It's ...

Available exclusively at JCPenney, this collection marks the retailer’s most modern home collection to date PLANO, Texas--(BUSINESS WIRE)--JCPenney announced today the introduction of the Loom + ...

For a year, the nearly 100,000-square-foot building that was home to Longmont’s JC Penney department store has sat empty. That’s about to change. At Home Decor Superstore — a Texas-based retail chain ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Florida, Spring Hill, Nature Coast Commons, shopping mall, JC Penney, ...

JCPenney enters the Polo arena this month with the rollout of its new American Living collection designed by Ralph Lauren. For a sneak peek of the products, henceforth identified by an American ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This ...