News

I used Snapchat+ for a month and I can't get enough of its generative AI features — here's why
Put simply, it offers a boatload of tools to make the most of the platform, such as Story Boost to get more views on a story ...
The Drum Awards for Marketing Americas 2025 winners revealed
CarBravo scooped the Grand Prix and Crayola landed the President’s Award at The Drum’s flagship awards show in the Americas.
Music Ally2d
Snapchat adds more analytics and editing features for creator
It’s not just Instagram shouting about its new features and tools for creators. Snap had some new things to share this week for Snapchat.
The Financial Express3d
Influencer marketing set to grow as 92% of brands adopt it in 2024
Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...
Inside Lego’s groundbreaking AR campaign for adult
"Rediscover adult creativity with LEGO's AR play on Snapchat! Boost imagination, solve problems, and build over 1M unique creations. #ARplay #LEGO #SnapchatAR" ...
Collaboration over competition: Why brands are joining forces to grow their audiences
Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of ...
University of the Arts London5d
How can we regulate branded content, product placement and influencer marketing?
Practices, Policies, Problems and Remedies conference at LCC in July 2025 at LCC, we spoke with Jonathan Hardy about branded content, global regulation, and why public interest must be at the centre ...
Are your groceries healthy? People are turning to food scanner apps and influencers to find out.
Apps, social media and wellness influencers are changing the way people eat and shop — even if it comes with a higher price ...