Ask any media buyer to name one of the biggest problems in the TV industry, and they'll invariably list ad clutter as one of their top gripes. But a leading study finds that if it isn't easing, ...

Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories. With results from iSpot.tv, the Fox Television ...

It's a cluttered ad life in TV--and that's only the start. A growing commercial and show promo load on the broadcast and cable networks has seemingly never stopped. In fact, cable, it appears now, has ...

In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for ...

If you do Doogie Howser, M.D. on Wednesday nights, be prepared to sit through six to seven minutes of interruptions. Or if you sign on to Seinfeld at 9 p.m., brace yourself for eight or nine ...

Legitimate but "spammy" commercial messages dominated this quarter at 60%, up 34% year-on-year. Phishing messages rose to 23% from 20%, while scams dropped to 10% from 34%. This flood of routine ...

Hallmark Channel has created a new commercial format for its on-air advertisers titled “Fast Break,” which features shorter commercial pods exclusively sponsored by a client. The format is intended to ...