VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of i ...
Immediately following YouTube NewFront, UPROXX and Comscore unveil new data confirming UPROXX as a Top 10 CTV entertainment property delivering extraordinary incremental audience reach versus Netflix, ...
CMO pay is up—but there’s a catch; Disney gets a new CEO; AI use is up, but trust still lags; influencers can be toxic.
VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of its cross-platform ...
Near real-time capabilities give agencies more precise planning, activation, and measurement using political geographies and first-party data ...
Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as ...
Comcast’s ad platform and ad tech company FreeWheel has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) server and a suite of intelligence ...
OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to ...
Session with NBA technology leader Ken DeGennaro will explore how artificial intelligence and advanced data infrastructure are powering global sports growth NEW YORK, NY, UNITED STATES, March 9, 2026 ...
Premium Placements Across Super Bowl LX and the Winter Olympics Showcased the Power of Coordinated Live-Event Merchandising NEW YORK, NY, UNITED STATES, March 5, 2026 /EINPresswire.com/ — Looper ...
Integrations running on Agentio average 85% completion rates on 94-second average placements, generating significantly more watch-time per impression than standard CTV spots. When the long-tail ...
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness ...
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