Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to advertisers in New York.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.

The tech giant says that Prime Video's main offering has added 15 million customers since its last update. Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today.