MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

Samuel L. Jackson Defines Timeless With Missy Elliott And GloRilla For adidas The ad also features Anthony Edwards, Teezo Touchdown, Mark Gonzales, and more.

The new adidas Superstar global campaign features the world's most popular athletes, actors, and artists.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

Adidas Originals Unveils ‘The Original’ Campaign With a Short Film Celebrating Timeless Style For Spring/Summer 2025, Adidas Originals celebrates the classics and everything they inspired.

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of ...

Bella Hadid is addressing the Adidas campaign she recently starred in, which has stirred controversy for its association with a terrorist attack.