It’s not clear whether “Severance” — Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim ...

The Apple CEO — "Tim C" — is greeted by Mr. Milchick when he enters the Lumon offices in the season two promo. By Jackie Strause Managing Editor, East Coast In the footage, Cook is called the ...

Through Season 1 & half of Season 2, Severance already has amassed more viewers than any other Apple TV+ series, including ...

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance" ...

This genre continues to dominate, but has Netflix truly covered every sci-fi thriller? With Netflix being the biggest platform for streaming, has America's current favorite show found its place there ...

Apple has revealed that "Severance" has become its most-watched Apple TV+ series ever, surpassing previous record-holder "Ted ...

Apple broke streaming records with its second season of "Severance." Key marketing efforts may have helped with the viewership and member signups.

In the minute-and-a-half video, Apple’s CEO, Tim Cook (or Tim C.), enters the Severance’s Lumon office after being severed—the process of separating your outie from your innie (the one ...

"Severance" has officially become the most-watched Apple TV+ series, beating out former champion "Ted Lasso" — but you're ...

Tim C has met Mr. Milchick. Yep, Tim Cook has officially been onboarded onto Severance. The Apple CEO filmed a video getting into character as an outtie (who becomes an innie) to promote the ...

But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon. Cook stars in a “Severance”-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at ...