Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...