Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's ...

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional ...

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact. This week’s PR Roundup ...

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.