Pluto has strengthened its creative offering with the appointment of Mark Nutley and Pat Hamill as creative partners. The duo ...

Global studies support this. Amplified Intelligence found that OOH formats are nearly six times more likely than digital ...

dmg media has entered into an exclusive partnership with Ireland’s newest health insurer, Level Health, making the company ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...

As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the agency, its big ambitions for the future and how the ...

The Grand Prix winners Spark Foundry Spark Foundry won the coveted Grand Prix at the Media Awards 2023 last night while another Core agency Starcom picked up the Agency of the Year award. Core also ...

Over the past few weeks, we’ve explored how Retail Out of Home supports the shopper journey from different angles. It begins with early influence on the street. It finds its rhythm in key retail ...

Pictured: (L-R): Leonard Miller (daa), Jill Downey (Core ), Eoin Kellett (Mondelez), Seamus Harahan (Mondelez), Alex Culligan (Core), Trevor Nolan (The Public House), Suzanne Morehan (daa) In what is ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

TBWA\Dublin has created a new campaign for the Sustainable Energy Authority of Ireland (SEAI) to highlight the benefits of home energy upgrades. Dramatically improving the energy efficiency of Ireland ...

Alphabet, Meta, and TikTok collectively command around 60% of Ireland’s total ad spend, highlighting their dominant influence in the shifting advertising landscape. However, as we step into 2025, the ...

Thinkhouse has created a new cross-platform campaign for the fresh produce company Keelings. The new campaign is part of a new brand refresh for the company called “Love that Keelings Feeling” and ...